LATEST SALESFORCE MARKETING-CLOUD-EMAIL-SPECIALIST EXAM REGISTRATION | MARKETING-CLOUD-EMAIL-SPECIALIST DOWNLOAD FREE DUMPS

Latest Salesforce Marketing-Cloud-Email-Specialist Exam Registration | Marketing-Cloud-Email-Specialist Download Free Dumps

Latest Salesforce Marketing-Cloud-Email-Specialist Exam Registration | Marketing-Cloud-Email-Specialist Download Free Dumps

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q18-Q23):

NEW QUESTION # 18
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?

  • A. Query the data using a specific date range parameter
  • B. Use Einstein engagement scores to identify affected users.
  • C. Filter the data based on a specific date range.

Answer: C


NEW QUESTION # 19
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

  • A. Web Studio to capture Query parameters from social media link.
  • B. Use an interactive form from email Studio to collect this information
  • C. Use Journey Builder to build an audience using Ad Studio.

Answer: A

Explanation:
Web Studio to capture Query parameters from social media link is the correct answer. This option allows you to create landing pages or microsites using Marketing Cloud tools and data that can capture information from users who visit your pages from social channels, such as Facebook or Twitter. You can use query parameters in your social media link to pass information such as user ID, name, email address, etc., and then use AMPscript or SSJS code in your Web Studio page to retrieve and store that information in a data extension or list for future mailing. Use Journey Builder to build an audience using Ad Studio is not a valid option, as this option only allows you to create audiences based on existing contacts in Marketing Cloud or Salesforce CRM, not new users from social channels. Use an interactive form from Email Studio to collect this information is not a valid option either, as this option only allows you to collect information from users who already receive your emails, not new users from social channels. You can learn more about this in the [Web Studio Basics] module on Trailhead.


NEW QUESTION # 20
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

  • A. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
  • B. Use Automation Studio Filtering, Messaging, and wait activities.
  • C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

Answer: A


NEW QUESTION # 21
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

  • A. Keep copy simple and direct.
  • B. Stack the content in a single column.
  • C. Use image-based text for hero graphics.
  • D. Cut content to make the message fit above the fold.
  • E. Design with the most important content at the top.

Answer: A,B,E


NEW QUESTION # 22
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

  • A. Download now
  • B. Out new mobile app
  • C. Download out new mobile app here

Answer: A


NEW QUESTION # 23
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